VitaChocs Founder
Our health and happiness doesn’t have to come inside icky-tasting potions and dreaded pills.
Instead, it is a lifestyle.
And thus, Penny’s approach to wellness took a turn. She explored various avenues of holistic living, including fitness, education, and the Primal Diet (greatist.com has a helpful article on what a Primal Diet is). She soon discovered hat there’s no one path to our personal well-being, and no one-size-fits-all approach. Instead, it’s the sum of the little things that bring pleasure and purpose, and should become a part of our everyday life.
PENNY FOR YOUR THOUGHTS
Why chocolates? Why essential oil? After a year of readjusting her priorities and exploring the vast landscapes of wellness formulas to find that perfect solution, Penny Choong realised something.
Our health and happiness doesn’t have to come inside icky-tasting potions and dreaded pills.
Instead, it is a lifestyle.
And thus, Penny’s approach to wellness took a turn. She explored various avenues of holistic living, including fitness, education, and the Primal Diet (greatist.com has a helpful article on what a Primal Diet is). She soon discovered hat there’s no one path to our personal well-being, and no one-size-fits-all approach. Instead, it’s the sum of the little things that bring pleasure and purpose, and should become a part of our everyday life.
Then comes along Katherine Khoo, a Nutritional Therapist. Katherine believes in an approach that is very individual and holistic. Her contribution to Penny’s wellness journey was significant. Simply put, Katherine opened up Penny’s eyes to see that it’s an ongoing series of little steps taken everyday that helps to improve our overall wellness.
One of those little pleasures that Penny discovered that is actually good for our health was…drum roll please… chocolates! 100% natural chocolates with zero colouring and zero preservatives taken in regular moderate amounts have significant health benefits for us.
Malaysia’s cacao plantations are already renowned the world over so it was just a matter of finding the right one. The cacao beans of Chemor, Perak, were found to be perfect for VitaChoc’s profile for chocolate nuttiness and bitterness.
And why essential oil? We use essential oil to induce relaxation, improve our mood, and help us focus. Katherine led the research for formulating and developing the infusion of food-grade essential oils as well as added nutrients into Vitachoc’s bars. Her formulation produced a gourmet experience that has a calming and evergising overall effect as well as the potential to provide health improvements. What came of it was VitaChoc’s Formula for Wellness.
As a VitaChoc consumer, one can expect to raise the bar for wellness, lifestyle and a renewed enjoyment for snacking healthily. But it doesn’t end with that. It is, after all, just a drop in the essentially wide horizon of our happiness and well-being.
drum roll please…
CHOCOLATES!
100% natural chocolates with zero chemicals and additives
taken in regular moderate amounts have significant health benefits for us.
The need for locally-sourced cocao beans has a double edged purpose. Penny is adamant that Malaysia is able to farm high quality produce of international standards.
And of course, the cacao beans of Chemor, Perak, are the best in Malaysia.
And why essential oil?
We use essential oil to relieve stress, improve our mood, and help us focus. This contributes to our overall well-being. Food-grade essential oils infused into Vitachoc’s bars gently tickles our palate and perks up our senses, the result of our Formula for Wellness.
VitaChocs Story

